Did you know that standby power is responsible for 3 –12% of residential electricity use?

We make people aware of their electricity consumption.

 

Be the change.

Making a problem visible is the first step to a solution. If you could see the waste and over consumption would you still do nothing? Awareness is the only thing standing in the way of our planets last shivering breaths and when it comes to saving the planet the smallest changes might seem futile.

What you need to realize is that when you become we, small things can make a big change.  Be the change.

Products made power aware.

Counterflo’s technology of flowing visible power in cables can be applied to a number of different products to make it’s user aware of their power consumption: chargers, extension cables, clothing irons, charging cables for cars & power strips.

The first product based on the innovation was the The PAC - The Power Aware Cord - a power strip named by TIME Magazine one of the world's 50 best innovations.

The most commercially successful application of the technology is to this day the USB-charging cable that gave the user an intuitive interface to the charging process.

PowerAware power strip.

The PAC, the Power Aware Cord, was the world’s first power strip that allowed you could see the electricity flow in real time - visualized by a blue light flowing through the cable. With more power consuming products the light flows faster, and when products are in stand-by mode the user is made aware of much the electricity appliances are consuming.

This is the greatness of The PAC. A running water faucet is always turned off when not used, but what about electricity?

The PAC makes the user aware that power is being consumed and is triggered to turn it off when leaving the room. This insight of how much electricity products really are consuming changes consumer behaviour and leads the consumer to also start turning off other products in the home.

Studies show that up to 15% of the electricity bill consists of power consumption from products in stand-by mode. A change in behaviour could be saving both real money and the environment.

 

USB cable with visible flowing power.

When the cable is connected to a phone, or something else that needs to be charged, it immediately shows if electricity is flowing in the cable. The user gets instant feedback if it’s charging or not. When the battery is getting close to be fully charged the flowing visual power slows down, as the electricity starts to move slower. Finally it stops altogether when the battery is fully charged.

USB cables with flowing visual power are sold by Counterflo’s licensees and by PowerAware under the brand The PAC.

About us.

We invented the technology of flowing visible power in cables to raise awareness around the humanity’s electricity consumption. We wanted more people to understand how much electricity is wasted unnecessarily and reduce the consumption of standby electricity.

Patents and licensees.

Grow your business with a flowing visual power patent license. Counterflo has a number of patents for the technology behind flowing visible power in cables in the USA and numerous of other countries.

Questions and answers.

Find answers to frequently asked questions about the technology, how it works and how you can implement the technology onto your product.