Hi, I am The Power Aware Cord. I make electricity visible.
Save power, money and our planet.
When you see the power flowing, you shut off what you don’t need. And help saving our planet.
If you overload me, I start to blink to say “enough!”
I never want to disturb you. That’s why I glow dimmer in a darker room.
The higher the power usage, the faster the flow of light. Just like water dripping, pouring or flowing from a tap.
Have you considered that you are away from work for more than 7 000 hours every year? All this time a large amount of energy is wasted because many devices are on standby, consuming power for no reason. I help you stop wasting electricity by reminding you to turn off completely.
The greenest power is the one we don’t use. When everyone starts using me, we can save a lot of carbon dioxide. Actually enough to close several coal plants. If we all take responsibility for our energy waste, we can together contribute to less pollution and a better planet.
Whether you use me at home or in the office I usually pay for myself in less than a year. That’s because the energy consumption from standby devices represent about 20 percent of the electricity bill in an office. As you see, the costs can be reduced considerably when we stop wasting energy.
Thanks to my unique and award winning design I create awareness about energy consumption. If you leave me visible you are simply reminded to shut off the devices you thought were turned off. I also make you shut off in places where you don’t see the power flowing.
TIME Magazine has named The Pac one of the world’s best innovations, since I make it so easy to stop wasting electricity. A PhD thesis at University of Gothenburg also shows that I really work. Everyone shuts off when they see the power flowing, just like you turn off a water tap when you notice it dripping.
I am a Swedish patented innovation that can help your company fulfil the Environmental Management System ISO 14000.
A research team was presented with the challenge of making electricity visible. A lot of different approaches were considered and rejected. Finally, the idea of showing the power’s flow using a decorative lighting effect in the cord itself emerged. The more power that was used, the faster the light would flow, and vice versa. A few prototypes were produced, with great effort, in a lab in Eskilstuna, Sweden.
An engineer who at the time was working for an insurance company heard about The Pac. After a few meetings with the inventors, the entrepreneur felt it would be a crime against humanity to not give everyone the opportunity to reap the benefits of The Pac. So he left his cosy job and started a company, after securing sole rights to the invention.
A PhD thesis was written to investigate the effects of being able to see electricity consumption. The researchers found that people started to turn off devices they weren’t using; in the same way you turn off a tap to not waste water. The people in the study also started to shut off other things that consume electricity, even when they couldn’t see the power.
The prototypes were presented at meetings around the world, in Tokyo, Stockholm and Washington, among other places. Everyone was amazed by the simplicity. How something invisible that we use every day could suddenly become visible, and the consequences this visibility generated. TIME Magazine learned of The Pac and described it as one of the world’s 50 best inventions.
We are working hard to put The Pac in every office and home. Our small, individual contributions will drastically reduce the world’s carbon emissions.
If you would like to do your share to help the world stop wasting power, please don’t hesitate to get in touch. No one can do everything, but everyone can do something. Thank you for joining us in our quest.
Leif, Erik, Karolina, Jyrki, Karin, Göran and the rest of the team behind The Pac.